Tuesday, August 21, 2012

A Look At Chinese Low Cost Android Tablet Market

The tablet has become a device that seems to be found in many homes these days, especially in the wealthy part of the world, where people can afford it in addition to their regular laptop.

Wherever you go in the west though, chances are that each coffee shop has its own share of tablet wielding people, which watch videos, tweet and update their Facebook, while sipping on their lattes. While millions of tablets are being sold, not everyone is able to afford the units sold by the best companies, so models from Apple, Motorola or Samsung are usually out of reach for many people.

The Chinese tablet market is dominated by this kind of customer, the one that cant afford to spend a lot of money on a device he will use for entertainment only. Some of the popular cheap chinese android tablets include Ainol, Onda and Cube. You probably wont recognize these brands if you live in the US or Europe as they are marketed almost exclusively in China and some parts of Asia.

Western citizens generally have a certain idea about Chinese made products, knowing that theyre cheap and in many cases lacking in quality. For many of their products, it seems to be true that you get the quality that you pay for, but that is not always true.

Since quality is often associated with high prices, companies are able to raise their prices and convince people to pay them, simply by getting their logo on a device. The truth is, Apples iPad, iPhone as well as Samsung line of Galaxy Tab tablets were all made in China, so products of quality do come out of this country. You just have to know where to look.

One big difference between the Chinese and the American tablet market is that the manufacturers from China also have to compete with the international companies with better brands. Chinese brands dont stand a chance in the US against giants like Apple or Samsung, and they have a bit of a battle with them on their own turf as well. They fight on price usually, being able to make their tablets locally and passing the savings to the consumers.

The Chinese companies that make tablets usually do it just for the internal market, so they try to create products that are affordable and at the same time they dont have a huge difference in performance and quality from the models that are imported and more expensive.

Their challenge is to create products which have the same capabilities as the expensive devices sold by the giants, with good battery life and smooth gameplay experiences for games like Angry Birds.

While there will always be companies that try to sell knock-offs, the Chinese market has plenty of legitimate companies that are trying to sell to the local consumers quality products built locally.

The truth is that in many cases theyre succeeding and some of these tablets are good enough to be comparable with tablets offered by the big brands.

The design of these tablets is certainly quite slick in most cases, insuring that youre not going to attract attention by going with an ugly tablet at the coffee shop.

Via: A Look At Chinese Low Cost Android Tablet Market


Post a Comment


Twitter Delicious Facebook Digg Stumbleupon Favorites More