Thursday, July 5, 2012

Will Google Nexus 7 take on iPad successfully?

Taking a lesson from Amazon, Google recently launched its own affordable tablet called Google Nexus 7, which will try to snatch market share from existing rivals like Kindle Fire and the iPad the dominant players in the tablet market. Well, this is the idea after all. But will the Nexus 7 be able to do it? Give two heavyweights in the tablet market a run for their money? If we look at the specs of the Nexus 7, we will see that it does have the potential of doing it. Let us start by taking a look at the various features that comes with the newly unveiled Google Nexus 7.

The big pluses

The Galaxy Nexus 7 tablet is quite affordable at $199.99 for an 8GB device and $249.99 for the 16GB version. It will be the first mobile device to debut with Jel ly Bean Android 4.1 the newest version of Googles mobile operating system and the combination of this price and OS makes it quite a worthy contender.

Key Features

The Nexus 7 tablet is the product of a partnership between Google and Taiwan-based Asustek Computer Inc. The Nexus 7 features a 1.2-megapixel front-facing camera, a Tegra 3 processor from NVIDIA Corp., and a 12-core GPU.

The list of the new devices other striking features includes an accelerometer, an electronic gyro, support for near field communication technology, dual-band 802.11 b/g/n Wi-Fi and Bluetooth. It will come equipped with several apps from Google Play that will allow owners of the device to download television shows, movies and digital books seamlessly.

On the downside:

However, its comparatively smaller, 7-inch 1280-by-800 resolution display, lack of mobile connectivity along with Apple iPads huge popularity can make it suffer hard times. It may be noted here that no 7-inch tablet has so far been able to become a great success. The small screen of the Amazon Kindle Fire is believed to be a reason behind its falling popularity. Moreover, lack of 3G and 4G LTE
could affect the Nexus 7 sales because consumers always prefer mobile devices that allow them to connect to the Web anytime, anywhere.

Against heavy odds

As per research firm DisplaySearch, worldwide tablet market will reach $78.7 billion by the end of 2012, significantly up from $44.9 billion by at the end of 2011. The fast-growing, money-spinning global tablet market has eluded almost all of the major manufacturers, but no single tablet has thus far succeeded in snatching a considerable share the large pie of worldwide t ablet cake that is currently in the hands of Apples iPad.


The Google Nexus 7 will be available in July. The sole aim of any tablet launch today (other than the iPad for obvious reasons) is to take on the iPad and dislodge it from its pole position in the tablet market. Here I come back to the same question that I had posed earlier. Will the Nexus 7 be able to do what no other device has been able to do so far? The fight for the Nexus 7 is even harder since it also has the highly successful Amazon Kindle Fire to compete with.

The Nexus 7 does have some pretty good thing going about it, although feature wise it does not have anything spectacular. The pricing and the Android 4.1 Jelly Bean OS will certainly give this Google tab the right kind of a head sta rt. But the rest will depend on Googles marketing prowess and performance of the tab. If the fate of the Nexus smartphone is anything to go by then Google has its task cut out as far as the Nexus 7 tab is concerned. No matter who wins this ensuing competition, as consumers, we are certainly up for some exciting times ahead in this market segment. May the best tablet win.

Via: Will Google Nexus 7 take on iPad successfully?


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